ITM
Idle Tortoise Media is a visual design studio based in Columbus, Ohio.
MASQUE CRAFT BEER
Masque is a concept craft beer brand that integrates visual storytelling and a unique design layout model with engaging tribal aesthetics and ancient, minimal symbology.
Each can features custom vector illustrations and hand-rendered textures, with a restrained serif and grotesque typographic pairing to reflect the duality of earthiness and elegance. A rich, earth-toned color system was calibrated for print accuracy across matte and metallic substrates. The packaging functions not only as a shelf differentiator but as a conversation piece, subtly reinforcing the Taoist passages printed on each label.
SNOWMAN GRANOLA BARS
Snowman Granola Bars is a brand that combines wholesome nutrition with engaging visual storytelling.
The design process involved creating custom illustrations that evoke a sense of outdoor exploration and crafting a cohesive color palette inspired by natural landscapes and scenery. Typography was carefully selected to balance readability with a rustic aesthetic, reinforcing the brand’s connection to nature. The packaging conveys the product’s health benefits and appealing to consumers seeking nutritious snack options.
STATIC NULL
Static Null is a serialized illustration project developed under Idle Tortoise Media, pairing dry-witted, minimalist storytelling with clean, modular visuals and a muted, coastal-inspired color system.
Each release features original vector-based art combined with restrained layouts, deliberate negative space, and a serif-grotesque typographic pairing that balances absurd humor with quiet philosophy, albeit with a poor understanding of it by the characters. The project operates not only as a vehicle for entertainment but as a a slow-burn reflection on isolation, loyalty, and the strange absurdity of existence.
WE Keep Our focus sharp
ITM is a creative studio specializing in brand identity, illustration, graphic design, and animation. We work with creators, writers, publishers, and makers to shape visual systems that actually make sense in all the clear, memorable, and weirdly unique ways.
When you work with us, you’re getting sharp thinking, clean design, and a team that cares more about your work making sense than chasing awards or getting quick hits that don’t mean anything in the long run. We’re brand designers, illustrators, and animators who take our time seriously, and we drive impactful, valuable projects.