PHILOSOPHY & FORM
Our namesake, the Idle Tortoise, draws heavily on Taoism and Yoruba mythology. We’re not a typical art house that moves hyper-speed, hustle-worshipping mediocre content. ITM produces quality, well-thought-out design work that has actual impact.
TAOIST PRINCIPLES
ITM moves in harmony with the natural rhythm of culture in accordance with Taoist wisdom. Our projects feel inevitable, not forced. They grow instead of launch.
We build for longevity, not virality. ITM cuts out the noise and becomes the space where people can finally breathe, take it in, and enjoy.
ITM firmly believes that thoughtful, dimensional content outlasts cheap viral hits.
YORUBA MYTHOLOGY
Yoruba stories — particularly that of Ijapa the Tortoise — are tales told differently every time, shaped by the mood of the storyteller and the crowd; ITM also creates purely modular, interactive media.
Like the great oral Yoruba storytelling traditions, ITM is a dialogic company, not monologic: we don’t come in to teach you about design. We interact, we listen, and we work alongside you.
Like Ijapa, we’ve got a trick or two for when cleverness is warranted, and we’re not shy about finding the right way to tell your story.
